Versium + Hashed Emails (HEM)
Versium accepts Hashed Emails as well as other hashed PIIs as inputs to our data enrichment products, so you can leverage this anonymized data to create and target valuable customized Digital Online Audiences to drive marketing success while protecting individual PII.
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2T
Insight Attributes
90%+
Unreliable Data Purged
529%
Online Increase Campaign Reach
30M
US Companies
What is a Hashed Email Address?
A hashed email address encrypts an email address by giving it a unique 32, 60, or 64-character code. The code remains the same even if the email address is used on other platforms, browsers, or devices.
Email address: hello@versium.com
Hashed form: a24d4226b22b5be8ff9489b2d67d
Versium Hashed Email Use Cases
- Cookieless Marketing Prepration
- Privacy-First Marketing Preparation
- Identity Resolution
- Cross-Device Targeting
- Audience Targeting
- Data Enrichment
Supporting HEM data points enables privacy-safe:
- Enriched online audience creation
- Effective targeting of businesses and consumers
- Customized messaging between segments of audiences
- Account-based marketing and creation of lookalike lists
- Merging of cross-platform measurement and attribution
Supported hashing methods
- MD5
- SHA1
- SHA256
Increase your advertising platform match rates using Versium REACH
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Let us help you identify, enrich, and activate your audiences for increased campaign results.
Versium is a data technology company operating a powerful B2B2C identity graph that fuels tools and services that delight marketers. Learn more.
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